Experience

Freelance Experience

  • Perform needs analysis and user research for client projects and complete UX design, asset inventory and content auditing, front-end website development, graphic design, and user testing as a member of a collaborative cross-departmental team.
  • Design and implement e-business strategies, prepare grant proposals, maintain WordPress websites, and develop corresponding marketing campaigns.
  • Manage SEO and keyword optimization strategies with Google Analytics.
  • Design and develop mobile apps using Adobe Photoshop for mockups, and Axure RP and Adobe XD for wireframes and prototypes.
  • Create content for interactive media, including photos, graphic and print designs, interactive features, written pieces, and video production.

Digital Marketing Specialist

Virginia Museum of Fine Arts
  • Coordinates and participates in the email production process and creation of every email, ensuring each reflects the VMFA brand and industry best practices. Manages internal review and approval process.
  • Creates and enforces an overarching email calendar for the organization that helps to achieve divisional goals; monitors and manages attrition and retention rates.
  • Conducts research on competitive and peer email marketing programs.
  • Drives retention and re-engagement through targeted welcome and re-entry communications.
  • Copywrites core VMFA marketing emails, including but not limited to weekly e-newsletters.
  • Assist the Web Content Manager on web updates as needed to align with email marketing efforts.
  • Lead weekly email campaign efforts including designing and developing emails, and researching and implementing unique user segments based on analytical observations.
February 2023 - Current

Interim Web and Digital Marketing Manager

Virginia Museum of Fine Arts
  • Oversaw the development, maintenance, and administration of the museum’s website in an effort to inform, engage, and drive visitors to the museum.
  • Initiated, implemented, and supervised institutional email redesign which lead to a 25% increase in open rates.
  • Reworked event request intake process by creating an intake form and asigning and tasks and due dates for responsible parties via Asana.
  • Created and supported a network of content contributors across the organization to ensure diversity of content, providing training when necessary.
  • Provided essential marketing ideas and recommendations during content and marketing meetings.
  • Conducted content audits to identify gaps and redundancies in the site content.
  • Advised and assisted with institutional database integration where possible (especially related to ticketing, collections management, email marketing, and e-commerce).
April 2022 - February 2023

Web and Digital Marketing Assistant

Virginia Museum of Fine Arts
  • Led design efforts, production strategies, and overall maintenance of the website.
  • Ensured that digital marketing content is compliant with applicable state, federal, and institutional policies, regulations, and laws.
  • Worked closely with the departmental manager to identify and resolve web accessibility concerns.
  • Compiled and analyze analytical trends and patterns to ensure optimal user experience.
  • Provided essential marketing ideas and recommendations during content and marketing meetings.
  • Demonstrated strong skills in the use of CRM software (WordPress) to perform various management and update tasks.
  • Led weekly email campaign efforts including designing and developing emails, and researching and implementing unique user segments based on analytical observations.
February 2021 - April 2022

Digital Marketing Consultant

Aesthetic Management Partners
  • Design, develop, launch, and continually update opt-in email campaigns using OptinMonster.
  • Revamp website functionality by creating and embedding up-to-date digital media.
  • Utilize HubSpot to maintain and initiate contact with new and current clients.
  • Assist with visual marketing strategies that portray company products, services, and culture in a patient-focused, partnership-forward manner.
  • Update current products, add new products, and set up recurring subscription-based purchases using WooCommerce.
March 2021 - April 2022

WordPress Development Assistant

James Madison University
  • Exported and imported WordPress sites from one installation to another.
  • Built and customized WordPress sites as directed.
  • Conducted quality assurance measures to ensure accuracy and completeness.
  • Learned about and followed JMU Libraries and CampusPress specific work procedures.
  • Researched WordPress plugins, themes, and related technologies.
  • Completed other miscellaneous web design, web content, and project management tasks.
August 2019 - December 2019